Improving Business Performance Using Financial Planning Towards Customizable Fashion Startup: Case Study of FEMS

نویسندگان

چکیده

In recent years, the creative industry in Indonesia, particularly field of fashion, has experienced significant growth. One emerging sector within fashion is customizable which gained traction due to increasing awareness sustainability issues and consumers' growing emphasis on quality their purchases. These factors have contributed overall expansion industry. FEMS a startup operating Indonesia. However, company currently facing poor financial performance resulting from inadequate planning organization. Therefore, objective this research enhance FEMS's business through implementation effective strategies. This adopts quantitative method utilizes both primary secondary data sources. Primary will be collected surveys interviews, while obtained relevant publications reports. By analyzing data, researcher develop projection/forecast for next five years. Assumptions, internal external, considered during creation plan. The feasibility proposed plan assessed by metrics such as rate return (IRR), net present value (NPV), payback period. indicators provide insights into potential profitability investment Furthermore, an created ensure smooth execution strategy. outline necessary steps, timelines, responsible parties involved implementing initiatives. Through careful plan, aims improve its achieve sustainable growth

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ژورنال

عنوان ژورنال: Asian Journal of Accounting and Finance

سال: 2023

ISSN: ['2710-5857']

DOI: https://doi.org/10.55057/ajafin.2023.5.3.2